Since the 1960’s, the manicured grass, majestic trees and welcoming facilities of the Escondido Country Club have provided beauty and value to create one of the most treasured neighborhoods in Escondido.

In August 2013, the Escondido City Council unanimously declared the 110 acres of land as a dedicated open space.  In November 2014, the land owner, a Beverly Hills developer who wanted to build a massive housing development on the property, was shot down by Escondido voters in a 61% land-slide, declaring that Escondido does not want a 430 unit housing development.

Now entering Phase 3 of our journey, determining how the land will be used.  For more information, please email:

Thank you for taking the time to help build a better Escondido.


Communications with City Council

Wednesday, September 7, 2016
Friends and Neighbors - 
ECCHO has recently received many requests asking how to get the message to City Council that 392 houses are far too many houses to be built within Escondido Country Club (contact info follows at the bottom.)  We support a viable project that will please all, not "Stuck in the Rough II".  ECCHO will continue to meet with City Council, but the best way to convey your thoughts to City Council is to write/call/email on your own to explain your feelings.  We've provided some points to consider below, but remember, this is your letter, so it should convey YOUR thoughts and emotions, and in your words.  Please don't just copy what is written below.

Trees and stuff ...

Tuesday, September 6, 2016
Trees and growing vegetation

There have been concerns raised about trees creating a danger to homes and the fear of vegetation causing a potential fire hazard.  Our District 2 City Council Representative John Masson, if they are experiencing these issues: 

Email to Code Enforcement:
Phone to Code Enforcement: 760-839-4650
There also a new app for your phone:  "Escondido Report It" where you can also fill out the form to Code Enforcement

NUWI Reveals Plans

Sunday, August 28, 2016

On November 4, 2014, Escondido Voters soundly defeated Proposition "H", an initiative that would have allowed a developer to build in excess of 400 homes on designated open space property in the Country Club area.

Recently, New Urban West, Inc. (NUWI), in a private meeting this week with approximately 20-25 select residents, announced they would propose a Specific Plan for the property to do the following:

  • Build a number of houses from the high 300's to the low 400's(# of houses)
  • Average lot size would be just 4,000 square feet
  • All two-story houses from 1,800 to 2,900 square feet
  • The planning of houses clustered in 3 villages
  • Trails and restaurant open to the public
  • A possible membership for outsiders to access the HOA-based club house

Now it appears that NUWI is not going to engage in discussions with the ECCHO BoD or the larger ECCHO community, as was previously agreed!


Wednesday, August 17, 2016

The ECCHO Board has completed a review of the responses to New Urban West’s (NUW) Open House held July 16 and 17.  We received over 100 emails from community members. NUW collected over 400 comment cards.   Both groups redacted name, address, and other personal information, then exchanged the commentary on August 7.  As explained below, the biggest message we drew from our analysis is that the community needs more information from NUW before it can decide on any development proposal in the neighborhood.


Feedback on NUWI Open House

Tuesday, August 9, 2016


Today, ECCHO Board representatives will be receiving comment cards submitted to New Urban West Inc. (NUWI) after their open house 3 weeks ago. At the same time, we will make available to NUWI the many email comments ECCHO has received in reaction to the same presentation. This exchange of information was agreed upon by both NUWI and the ECCHO Board shortly after their open house. ECCHO has redacted all personal information from the emails we received prior to making them available to NUWI. It is our understanding that NUWI has done the same with their comment cards.


A Message from the ECCHO Board of Directors

Monday, July 25, 2016

To members of the Country Club Community –

This is to report the view of the ECCHO Board with regard to the project proposal recently surfaced by New Urban West.

First and foremost, we have to emphasize that we have not actually seen a “project” proposal. What we have seen is a depiction of certain amenities without a golf feature. So, we share the reservation we’ve heard from so many of you, we cannot evaluate and arrive at an opinion regarding the “project” until it is more clearly defined. How can we assess a residential subdivision without any residences?

A clarification from NUWI

Thursday, July 14, 2016
On behalf of New Urban West, we look forward to seeing you this weekend.
You are welcome to stop by this Saturday or Sunday anytime between 11 AM and  4 PM.
Come by for information at a time convenient for you at the former club house.
If you have any questions, feel free to contact Linda Bailey at

New Urban West Open House Invitation

Wednesday, July 6, 2016
The ECCHO Board continues to remain neutral regarding New Urban West Inc.'s vision for the Escondido Country Club property, but we encourage you to attend an open house and express your views.
The ECCHO Board would also appreciate hearing feedback from those who attend an open house either by email or by directly talking to a Board member.
Kind Regards,
ECCHO Board of Directors


A Letter from Jason Han

Wednesday, May 25, 2016

The ECCHO Board is posting this letter to keep you apprised of the news we receive. The ECCHO Board does not in any way endorse this letter.

Kind Regards,
ECCHO Board of Directors

Dear Members of ECCHO, the Board and the Community,

Thank you for inviting the New Urban West team into your homes during these past several weeks.

Over the course of 39 meetings, listening to 353 residents, we learned a lot. These conversations help us better understand the range of what the community values most.   Your stories and memories help us begin to forge a design response that we hope will ultimately be desirable and economically viable.

In our work, we had the privilege of meeting with families and hearing what makes their neighborhood uniquely their own.   From evening strolls on the Country Club property to “Barbecue Tuesday Nights”, “Sweet-Sixteen” parties and 60th wedding anniversaries, what made the Country Club so special was that it became a cherished and everyday part of the collective memory and identity.

Despite the challenges the community has faced for the past few years, we were genuinely moved to see that kindness to us as strangers and openness to one another continues to flourish in the community.  Most people, though understandably not quick to trust, were willing to speak to us with gracious candor.  We saw a community genuinely seeking the most responsible and sound path to restoring the community pride once felt and the prestige that once came with living in the Escondido Country Club area.

Many asked us, “This is so much work, why are you meeting with hundreds of us?” For New Urban West, it’s important that we do this right.  From the very beginning, our goal has been to gain a greater understanding of not only what the community WANTS, but perhaps more deeply, what the community truly VALUES.  We can only do so by meeting with you, by listening to you, and learning from you.

After dozens of meetings, themes emerged from your collective memory that are starting to guide us in what we may be able to accomplish on the property.

During the course of our those conversations, you reminisced about the gatherings you were part of -- events you attended at the club house and music you heard sitting out on your back porch.  You proudly recalled when the Country Club was known to host city council debates and even state of the city addresses– a sense of prestige.  And the simple fact that if you wanted make a statement in Escondido, you threw a party at the Country Club.   We know -- we’ve hosted a few ourselves and they were some of the best parties in our company’s memory.

You asked us about trails and how those trails might start to serve as a way to provide breathing room and distance between new homes and existing homes.  In fact, trails and walking paths were mentioned more than any other single amenity.

And of course, many of you – especially those who live on the golf course — would like to see at least a 9-hole golf course.  That said, we also heard adamantly from many of you that you don’t want further assessments – you view them as a tax and that doesn’t sit well with you.

In our meetings, I stated that we will not be able to accomplish everything you ask for but if we work together, we have the best chance of accomplishing the most important things.  We’re going to begin putting pencil to paper and start sketching out some concepts. Given our tight timeline, we hope to begin sharing them with the ECCHO board and the community-at-large in June.  We recognize that a club house building, swimming pool, gym, restaurant, outdoor spaces, green spaces, etc. cannot alone restore community pride or identity. But perhaps it can provide a backdrop for a new chapter in the community.  We are going to now explore what it takes to reimagine the possibilities.

We will keep you updated on our progress, and let you know when these follow-up meetings will take place.   Working together, we hope to reach a positive solution to bring closure to this chapter in the community’s history. We’re going to revitalize and reopen this special place, and we’re going to restore its identity — something that’s been missing for far too long.

 If you have any questions, or if you were unable to take part in one of the earlier meetings and would like to provide your input, please contact Linda Bailey at (760) 445-1323 or

Yours truly,

Jason Han


New Urban West, Inc.


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